Advanced algorithms reveal cross-dependencies in product categories or between them, sales cannibalization of categories or individual products, market trends, and dozens of other internal and external factors that influence sales.

For a long time, there was a belief that such solutions are much-in-demand in grocery retail only, but our project proves it wrong. Pricing optimization is already delivering great results and we plan on further development of the system.

Competera platform is a great tool to sustain the right price perception and keep customers satisfied with our prices. The data-driven insights generated by the platform help bringing our mission to life, i.e. provide a unique digital experience and excellent service to our clients.

Competera offers great software for price optimization. We always have the best market coverage and insights to make the right pricing decisions. This makes our pricing strategies far more competitive, efficient, and proactive than ever before.

Competera’s platform is a great tool for price optimization and price management. As a user, I really appreciate the Competera dashboard which gives me the opportunity to work on any level — from the portfolio level to going as deep as the SKU level. With Competera, we know which strategy is gonna benefit us the most and go from there.

Thanks to Competera, we have a very comprehensive and up-to-date picture of the market at any given time, which helps us make far more well-informed and beneficial pricing decisions and set optimal prices across our entire assortment. Ultimately, Competera helps us reach the most important goals which are to increase our sales and stay competitive in the market.